Automotive Web Design

120 sites.
One standard.

Automotive dealerships sit at the intersection of high-stakes purchases and deeply commoditized digital experiences. Every OEM — Toyota, BMW, Mercedes-Benz, Volvo, Porsche — ships its own brand rules, template restrictions, and approved vendor list. Building something that feels premium and on-brand while working inside a rigid CMS is the daily tension.

The challenge wasn't designing one great site. It was designing a system — reusable patterns, consistent quality, and brand-specific customisation — that could scale across 120+ live dealerships without losing what makes each one feel local.

Template to
transaction.

• Designed main page templates, service pages, and VDP (Vehicle Detail Page) layouts across Dealer.com, Dealer E-Process, and WordPress
• Built and launched full redesigns for luxury and non-luxury rooftops — BMW of Freeport, South Charlotte Hyundai, Toyota of Melbourne, Volvo Cars of Louisville, and 100+ others
• Created OEM-compliant landing pages for seasonal campaigns, new model launches, and service promotions
• Designed custom homepage hero banners, specials modules, and CTA systems within CMS constraints
• Produced digital specials pages and finance calculator integrations for conversion-focused flows
• Art-directed photo and inventory photography compositions for hero sections
• Maintained and updated live sites on weekly deployment cycles for consistent client rosters

What shipped.