Display AdvertisingSocial CreativeE-commerceArt Direction
Banners & Social Creative
Display ads, e-commerce banners, and social media creative across food & beverage, jewelry, wellness, and crypto — built to be on-brand, readable, and easy to iterate for A/B testing.
The Challenge
Fast, bold,
on brand.
Paid and organic social creative lives or dies in three seconds. Every banner needs to communicate the offer, hold the brand, and stop the scroll — all before the viewer has consciously decided to look. The challenge is designing for that split-second impression while keeping assets modular enough to swap for every variant and test.
Across clients in food & beverage, jewelry, wellness, and finance, the brief was always the same: make it feel elevated, make it readable at thumbnail size, and make it easy for the team to iterate without losing quality.
The Work
Brand to
scroll-stop.
- Designed paid display and social banner suites for e-commerce clients — crypto, NFT, and investment platforms
- Created social media post and story systems for food & beverage brands: meal prep, restaurant, and health food
- Produced promotional social creative for jewelry brands including Panko Jewelers, Carole's Jewelry, and Brilliance
- Designed seasonal campaign assets for wellness and lifestyle brands — LA Bikini, MealFit, Nealfit
- Built modular template systems so marketing teams could produce test variants independently
- Maintained visual consistency across static, animated, and video-first formats
- Art-directed photography composition briefs for lifestyle imagery integration
The Results
What ran.
MultiIndustry verticals: e-commerce, jewelry, food & beverage, wellness, finance
A/BTemplate systems built for independent team iteration and testing
↑Consistent brand quality across paid, organic, static, and animated formats
← Back to all work
