UX/UI DesignWordPressSEOCROLocal Marketing
WiseHouse Environmental
Full website redesign, SEO infrastructure, and conversion-optimised landing pages for a growing eco-friendly pest control company across South Florida.
The Challenge
A great service.
An invisible website.
WiseHouse Environmental offers eco-friendly, pet-safe pest control across multiple South Florida counties — but their digital presence didn't reflect the quality of their service. The existing site had low organic visibility, minimal local SEO structure, and no conversion-focused landing pages for paid campaigns.
They were losing potential customers to competitors ranking above them for every local search term that mattered. The solution needed to work on two tracks simultaneously: build trust and convert visitors today, while building organic reach for tomorrow.
The Work
Build to rank.
Design to convert.
- Full WordPress redesign — new site architecture, component system, and responsive layouts across all device breakpoints
- Local SEO structure: dedicated area pages for Port St. Lucie, Lantana, Palm Beach Gardens, Delray Beach, Boynton Beach, and 8+ additional markets
- SEO blog infrastructure with 20+ keyword-targeted articles covering common South Florida pest concerns — mosquitoes, cockroaches, ghost ants, rodents
- Conversion-optimised landing pages for Facebook ad campaigns, with countdown urgency modules, tiered pricing, and eco/pet-safe trust signals
- Pricing page redesign with clear plan tiers and human-focused copy emphasising the eco-friendly and family-safe positioning
- Microsoft Clarity heatmap integration and GA4 event tracking to measure scroll depth, form interactions, and campaign performance
The Results
What moved.
10+South Florida markets with dedicated ranked location pages
20+SEO-targeted blog articles published and indexed
↑Organic visibility growing month-over-month — project ongoing
← Back to all work
